Introduction to Media

What is media and how do we use it?

Why must you be careful of the media?

How can media work best for you?

So many questions to start your introduction to media week with English Teacher Online.

You probably already know what the media is and how to use it. So we’ll discuss in class why you need to question media messages and learn how to use it in a safe way.

What is Media?

Media is a way of communicating – such as radio, television, newspapers and magazines. Media has a wide reach and influence on its audience.

There are 2 groups, Print Media and Broadcast Media. Both can influence the way we think because of the messages contained in them.

Print Media

Print media is the oldest form of media. Print means ‘all forms of printed information’ such as magazines, newspapers, books and brochures. These publications often contain adverts trying to sell us something.

Broadcast Media

Broadcast is a modern, quicker form of media. Broadcast media includes television, radio and the internet. You’ve probably heard of social media too, such as Facebook and Line. Broadcast media also use adverts with messages that try to persuade us to buy things or to think in a certain way.

Trust

Broadcast media often use your favourite pop songs to try and sell products. Songs are important because the singers usually have a message they want to share with their audience. When we connect with the message, trust is formed. It’s important to trust the people you buy things from, including information!

During introduction to media week, we’ll study some of your favourite English pop songs and to discover what messages your idols are trying to communicate. Please get your thinking caps on and leave a comment suggesting your favourite English song below.

We’ll start by studying ‘Roar’ by Katie Perry. She has a powerful message that she wants to share with you. Can you understand what she is trying to say?

Roar (by Katy Perry)

I used to bite my tongue and hold my breath
Scared to rock the boat and make a mess
So I sat quietly, agreed politely
I guess that I forgot I had a choice
I let you push me past the breaking point
I stood for nothing, so I fell for everything

You held me down, but I got up (hey!)
Already brushing off the dust
You hear my voice, you hear that sound
Like thunder, gonna shake your ground
You held me down, but I got up
Get ready ’cause I’ve had enough
I see it all, I see it now

I got the eye of the tiger, a fighter
Dancing through the fire
‘Cause I am a champion, and you’re gonna hear me roar
Louder, louder than a lion
‘Cause I am a champion, and you’re gonna hear me roar!

Oh oh oh oh oh oh (x3)
You’re gonna hear me roar!

Now I’m floating like a butterfly
Stinging like a bee I earned my stripes
I went from zero, to my own hero

You held me down, but I got up (hey!)
Already brushing off the dust
You hear my voice, you hear that sound
Like thunder, gonna shake the ground
You held me down, but I got up
Get ready ’cause I’ve had enough
I see it all, I see it now

I got the eye of the tiger, a fighter
Dancing through the fire
‘Cause I am a champion, and you’re gonna hear me roar
Louder, louder than a lion
‘Cause I am a champion, and you’re gonna hear me roar!

What message do you think Katy is trying to share with you? Please write your answers in the comment section, and remember to speak up in class!

Now try creating your own media campaign!

Author: Teacher Steve

Teacher Steve is 51 years old, happily married but has no children of his own. He's a fully qualified teacher who has been teaching English in sunny Thailand for over 15 years. Teacher Steve loves to write and decided to start English Teacher Online, in December 2016, to help students study English for free. He works tirelessly so that students can become fluent in English, empowering them to work and travel the world. You can also watch him teaching live @ https://www.Twitch.tv/Teacher_Steve

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