Make the Media Work for You

The media is how we communicate ideas, news and information to large audiences.

Newspapers, magazines, TV and radio programs or internet websites like English Teacher Online, are all examples of the media – a medium of communication.

So how can you make the media work for you?

How can you get lots of people to listen to your ideas?

What message do you want to tell people?

You can use the media to highlight problems, potential solutions and success stories.

The Issue

Think about all the things you like and dislike about your school campus. Make a list and describe why those things are good or not.

Focus on the things you want to improve by talking to friends using this conversation plan;

A: What do you like or dislike about the school campus?

B: I don’t like _____________________     (identify the problem)

A: Really, why do you have a problem with that?

B: Well, the main problem is ___________     (describe the problem)

A: How do you think we can solve the problem?

B: I think we should ___________    (take action or suggest solutions)

Possible Solutions

Solutions may include forming an action group, talking to the student council or writing a letter to people in power to change things.

Other creative solutions could include writing a song or short movie highlighting the problem and asking people to change their behaviour!

A: How do you think we can solve the problem?

B: I think we should ….. form an action group to (fix the problem)

write a letter to ____           asking

make an announcement       encouraging

design a poster                         explaining

* student’s own suggestion

A: Good idea, and maybe we could also

   write a song                            highlighting

make a short film                 illustrating

 

Positive Campaigns

Everyone loves a good news story so if you have no complaints with school why not just create a news article, short movie or song highlighting why you love certain parts of your school. Be specific and use lots of imagery!

Creating The Campaign

Present your ideas in class and discuss what to do next. If you need help please email: Steve@EnglishTeacherOnline.Org or leave a comment below.

Need more ideas?

Check out our Introduction to Media lesson from last year!

Introduction to Media

What is media and how do we use it?

Why must you be careful of the media?

How can media work best for you?

So many questions to start your introduction to media week with English Teacher Online.

You probably already know what the media is and how to use it. So we’ll discuss in class why you need to question media messages and learn how to use it in a safe way.

What is Media?

Media is a way of communicating – such as radio, television, newspapers and magazines. Media has a wide reach and influence on its audience.

There are 2 groups, Print Media and Broadcast Media. Both can influence the way we think because of the messages contained in them.

Print Media

Print media is the oldest form of media. Print means ‘all forms of printed information’ such as magazines, newspapers, books and brochures. These publications often contain adverts trying to sell us something.

Broadcast Media

Broadcast is a modern, quicker form of media. Broadcast media includes television, radio and the internet. You’ve probably heard of social media too, such as Facebook and Line. Broadcast media also use adverts with messages that try to persuade us to buy things or to think in a certain way.

Trust

Broadcast media often use your favourite pop songs to try and sell products. Songs are important because the singers usually have a message they want to share with their audience. When we connect with the message, trust is formed. It’s important to trust the people you buy things from, including information!

During introduction to media week, we’ll study some of your favourite English pop songs and to discover what messages your idols are trying to communicate. Please get your thinking caps on and leave a comment suggesting your favourite English song below.

We’ll start by studying ‘Roar’ by Katie Perry. She has a powerful message that she wants to share with you. Can you understand what she is trying to say?

Roar (by Katy Perry)

I used to bite my tongue and hold my breath
Scared to rock the boat and make a mess
So I sat quietly, agreed politely
I guess that I forgot I had a choice
I let you push me past the breaking point
I stood for nothing, so I fell for everything

You held me down, but I got up (hey!)
Already brushing off the dust
You hear my voice, you hear that sound
Like thunder, gonna shake your ground
You held me down, but I got up
Get ready ’cause I’ve had enough
I see it all, I see it now

I got the eye of the tiger, a fighter
Dancing through the fire
‘Cause I am a champion, and you’re gonna hear me roar
Louder, louder than a lion
‘Cause I am a champion, and you’re gonna hear me roar!

Oh oh oh oh oh oh (x3)
You’re gonna hear me roar!

Now I’m floating like a butterfly
Stinging like a bee I earned my stripes
I went from zero, to my own hero

You held me down, but I got up (hey!)
Already brushing off the dust
You hear my voice, you hear that sound
Like thunder, gonna shake the ground
You held me down, but I got up
Get ready ’cause I’ve had enough
I see it all, I see it now

I got the eye of the tiger, a fighter
Dancing through the fire
‘Cause I am a champion, and you’re gonna hear me roar
Louder, louder than a lion
‘Cause I am a champion, and you’re gonna hear me roar!

What message do you think Katy is trying to share with you? Please write your answers in the comment section, and remember to speak up in class!

Now try creating your own media campaign!